Recommended Security Products |
|
|
|
Home Security Door Article
A press release is an effective way to get your story into the
hands of journalists and editors. Through the media, many
startups and small businesses are often transformed from little
unknown companies to famous brands.
How can you multiply your chances of getting media coverage
amidst fierce PR competition? There is a common sense PR
technique you can use to ride your way to media limelight.
Here is a recent case study of how an unknown startup company
catapulted into media limelight using this proven PR technique.
After September 11, security and safety were the buzz. The media
were concerned with national, local and home security. With the
anthrax scares, opening of snail mails became dreaded by many.
On October 31, a San Francisco startup called Paperless POBox
sent out a press release titled "System That Delivers Postal Mail
Via Email is Available to Combat Mail Bioterrorism."
Paperless POBox provides a service which integrates snail mail
with modern email. People sign up for a box address and snail
mail addressed to them are scanned into image files automatically
routed to their email inboxes.
They were soon featured on prominent media like CNN Moneyline,
CNNfn, TechTV, CBS-KLAS and CNet Radio. From an unknown upstart
with no track record, they were soon gaining popularity and
credibility.
Traffic and business poured in. I wouldn't be surprised if
investors started knocking on their doors - wanting to own a
piece of this innovative company.
What can we learn here?
Paperless POBox was able to ride on the bio-terrorism and
security buzz that catapulted their company into media limelight.
Quoting their original press release, founder David Nale "created
the service for frequent fliers to receive their mail anytime,
anywhere and eliminate paper clutter."
By riding on the media buzz, they captured huge media attention
and gained an additional market for their service - people who
were concerned about snail mail safety.
Most of us follow the news regularly to keep ourselves updated.
Why not go an extra step and ask yourself: "What does that mean
for my business?"
You can apply this technique to industry buzz as well. As you
update yourself with industry-specific news, keep an eye out for
buzz that your business can ride on.
About the AuthorMichael Low is a professional PR Strategist. He provides top-
notch PR services at highly affordable rates. Check out his full
range of PR packages at http://www.prbuilder.com/pr.cgi?a012
|
Home Security News
Helpful Home Security Door Links
SMARTHOME - X10, Remote Control, Home Automation, Wireless Security, Lighting Control
Smarthome.com - World's Largest Home Automation Retailer for X10, home automation, security, remote control, lighting control, light switch, video surveillance, wireless, phone systems, pet care, home theater. ... Control your entire home with this elegant 6 ... As the world's largest home automation retailer, Smarthome is ... 000 affordable lighting, security, and home entertainment products that ...
Hale Security Door
All that you need to know about hale security door. ... you for visiting Hale Security Pet Door. WeâÂ?Â?ve put ... security screen doors and other home security products ... security door. security screen door. security storm door ...
Search for Door Home Security Window at NexTag. Before You Buy - Compare
Before you buy, compare prices for Door Home Security Window at NexTag.com and shop for the best deals from hundreds of online stores.
Home Security Store - For all your Home Security System needs
Home Security Store specializes in home security systems, wireless home security systems and home security cameras. Excellent prices and same-day shipping. ... one-stop-shop for all your Home Security System needs! Powermax + Home Security and Management System ... Fake Security Cameras. Fingerprint Door Lock for home and office ...
Home Security Door - infos
... Big Jammer Personal Security Door Brace Home Travel. ... Home > Everything ... Security > Big Jammer Personal Security Door Brace Home Travel, ... Big Jammer Personal Security Door Brace ...
Security Door Home -- at Shopping.com
Find, compare and buy Security Door Home and other Home and Garden products. Read product reviews and compare prices with tax and shipping.
Home Security - Home Alarm Systems, Burglar Alarms, Home Automation, Security Systems
Home Security - Burglar Alarms, security alarms, and security systems - Install the same security systems which professional alarm companies sell. By installing your own professional alarm system you can save a great deal of expense. ... Devices · GE Security Door Holders - ESL - Napco ... · Home & Small Business Intercoms · DoorCom & Plug-in Intercoms · Apartment Security · Intercom, Door, Music ...
Door & Window Home Security
Don't be a victim to violence or burglary. Door, Window Security Products, Locks and Alarms are mandatory for Travel or Home Security to insure Valuables, Personal Protection, and Safety. ... Door & Window Home Security. NORDALE Services ... This portable security door bolt provides tamperproof protection for your home, hotel room, dorm room, or bedroom ...
Home Security
... Home Security. Don't "welcome" a burglar into your home. ... the best protection, install a wrought iron security door over your front door. Wrought iron doors not only provide ...
Home Security Resource - Home Security Door Locks
... ...Doorknobs - Home Security ... Home Security Door Knobs and Locksets Why pay more.bolts for both home and business. Our door locks have ... Include: Door Closers ...
Home Security Service
Home Security Service. Search out the best home security services, systems and equipment for the home. Tuesday, April 05, 2005. posted by Ross at 12:47 PM ... Concord Express Home Security System ... outputs 2- and ...
Home Security;wrought iron security doors,securiy gates, storm and screen doors,window guards,window and door ...
Supplies iron security doors, window security, security bars, security screen doors and other home security systems ... PRODUCTS. HOME SECURITY SALE - GREAT BARGAIN ... than lasting beauty to your home. They provide the benefits of high value security of a steel door. All this plus your ...
ADT® Home Security Systems and Burglar Alarms: Official Site
ADT is America's home security leader, protecting over 6mm homes. We provide 24hr security monitoring with police notification. Call 1-866-562-9052 for a free security evaluation at your home.
pepper spray, stun guns
... Pepper Spray. Security Alarms. Personal. Alarms ... Voice Alert Driveway/Home Alarm. Motion Alarm with keypad. Magnetic door/window alarm ...
Family Security Door: Home
... for your interest in Family Security Door. Founded in 1989, Family Security has truly experienced ... FREE with every door. Exclusive offer from. Family Security. FREE* HOME ...
X10 Home Security Systems
... Nanny Cam Monitored Home Security Automate Your Home Wireless Media Solutions ... Home Security. Ironclad home security! With X10 Wireless ... set up a home security system to protect what's ...
Security Door
... Browning/Pro-Steel's new Security Door has taken in-home security to a new level ... appearance of a standard residential door, the Security Door is the perfect option for the ...
Home Security – Home Alarms & Home Security Systems Guide
Home Security and Alarms provides information on the current home security devices on the market and monitoring programs from the leading home security specialists. ... Home Security. Security Systems. Hardwired Security Systems ... Dual Technology. Security Video Monitors. Home Alarm Systems. Door Alarms ...
Home Security Resource - Home Security Door
... to bring you the finest homes security resource on the internet. Featured Home Security Door Article ... depend on it for security. Additional Home Security Door Resources ...
Door Home Security, and other Door Home Security information
... Door Home Security. Door & Home Security at ... Door & Home Security ... Security. Door & Home Security ... Home > Security > Door & Home Security > Door & Home ...
|
| Technorati Profile |
