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American Home Security Article
A press release is an effective way to get your story into the
hands of journalists and editors. Through the media, many
startups and small businesses are often transformed from little
unknown companies to famous brands.
How can you multiply your chances of getting media coverage
amidst fierce PR competition? There is a common sense PR
technique you can use to ride your way to media limelight.
Here is a recent case study of how an unknown startup company
catapulted into media limelight using this proven PR technique.
After September 11, security and safety were the buzz. The media
were concerned with national, local and home security. With the
anthrax scares, opening of snail mails became dreaded by many.
On October 31, a San Francisco startup called Paperless POBox
sent out a press release titled "System That Delivers Postal Mail
Via Email is Available to Combat Mail Bioterrorism."
Paperless POBox provides a service which integrates snail mail
with modern email. People sign up for a box address and snail
mail addressed to them are scanned into image files automatically
routed to their email inboxes.
They were soon featured on prominent media like CNN Moneyline,
CNNfn, TechTV, CBS-KLAS and CNet Radio. From an unknown upstart
with no track record, they were soon gaining popularity and
credibility.
Traffic and business poured in. I wouldn't be surprised if
investors started knocking on their doors - wanting to own a
piece of this innovative company.
What can we learn here?
Paperless POBox was able to ride on the bio-terrorism and
security buzz that catapulted their company into media limelight.
Quoting their original press release, founder David Nale "created
the service for frequent fliers to receive their mail anytime,
anywhere and eliminate paper clutter."
By riding on the media buzz, they captured huge media attention
and gained an additional market for their service - people who
were concerned about snail mail safety.
Most of us follow the news regularly to keep ourselves updated.
Why not go an extra step and ask yourself: "What does that mean
for my business?"
You can apply this technique to industry buzz as well. As you
update yourself with industry-specific news, keep an eye out for
buzz that your business can ride on.
About the AuthorMichael Low is a professional PR Strategist. He provides top-
notch PR services at highly affordable rates. Check out his full
range of PR packages at http://www.prbuilder.com/pr.cgi?a012
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Home Security News
Social Security checks, child's clothes stolen (The Buffalo News)
A Koons Avenue mother reported that someone broke into her home Friday afternoon and stole all of her child's back-to-school clothes and her Social Security checks, Buffalo police said.
Guatemala court orders arrest of presidential security chief for espionage (New Kerala)
Guatemala City, Sep 7 : A Guatemala court has ordered the arrest of former head of presidential security for spying on the president's office and home, evidence of which was discovered last Thursday, EFE news agency reported Sunday.
In Morocco, Rice cites business, security ties (AP via Yahoo! News)
Secretary of State Condoleezza Rice wrapped up her visit to North Africa with talks Sunday on expanding the close business and security ties between the United States and Morocco.
Home Ministry directs police to establish law and order (Nepalnews. com)
The Home Ministry, on Saturday, issued instructions to the police to establish law and order. The Ministry addressed the Nepal Police chief IGP Om Bikram Rana to enhance security, control smuggling and revenue leakage, control activities of Tibetan refugees and improve traffic situation.
Thief steals back-to-school clothes and mother's Social Security check (The Buffalo News)
A Koons Avenue mother reported that someone broke into her home Friday afternoon and stole all of her child's back-to-school clothes and her Social Security checks, police said.
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